Mimi’s Handmade Ice Cream Website Redesign
Mimi’s Handmade Ice Cream is a beloved local chain with multiple shops across the DMV region, known for its small-batch flavors and community-centered atmosphere. I designed and developed a new website that reflects Mimi’s vibrant personality, and offers a more intuitive, user‑friendly browsing experience.
Created in collaboration with Sachi Lozano.
Deliverables:
UX/UI design
Screencast
Case study document
My Role:
UI design
Case study
Prototypes
Screenscast
Design Assets
Accessible and Cohesive Design
The refined interface unifies color, typography, and layout for a more inclusive and brand-consistent experience.
Accessibility adjustments enhanced readability and visual contrast, making the site more welcoming to a broader audience.
Before Pictures
Final Outcome & Impact
After completing the redesign, new user tests were conducted. Among all 5 respondents across 12 user testing questions, the revamped site saved an average of:
Desktop (1 minute 17 seconds)
Mobile (2 minutes, 9 seconds)
The updated UX/UI demonstrates a clearer user flow, as well as a stronger visual identity, and more engaging experience.