SSN Rebrand
Deliverables: Logo, templates, and brand guide
My Role: Visual Identity Rebrand
The Assets
A Fresh Look
Sustainable Streets Norwalk is a community-focused initiative dedicated to promoting housing accessibility, sustainability, and improved biking, transit, and pedestrian infrastructure in the Norwalk, CT area.
The visual identity reflects these values through a carefully selected color palette of vibrant greens and blues.
The use of “Avenir” reinforces the organization’s mission, as it is widely associated with transit systems and conveys a sense of modernity and accessibility. The logo’s rounded forms further support the brand’s tone, introducing a sense of friendliness and approachability that aligns with its role as a community-driven organization.
Merchandise
Versatile Branding
While this rebrand was developed with a social-first approach, it was also designed with versatility in mind.
The identity extends into merchandise, allowing members to represent the organization through branded apparel and further amplify its presence throughout the community.
