Political Brand Curation
Branding for Jack Pavia’s Candidacy for the 142nd Connecticut House District
Deliverables: Campaign posters, social media templates, cross-platform branding assets
My Role: Social-first brand system
The Assets
Breaking the Mold
Jack’s campaign identity was designed to reflect a sense of youthful and transformative energy, aligning with his vision for a dynamic and engaging platform.
The use of teal pays homage to Connecticut’s coastal district where he grew up, subtly grounding the brand in his roots.
To further reinforce his commitment to challenging convention, the visual system incorporates the Benditos typeface, breaking from traditional political aesthetics to better capture the campaign’s bold, progressive spirit.
Feed-Ready Branding System
I developed a cohesive visual identity tailored to Jack’s social-first strategy, where graphics and short-form video were the primary audience touch-points.
Because his presence depended on consistent, attention-grabbing posts, I created a clear set of brand guidelines—covering color, typography, layout, and iconography. This ensured every asset felt like part of a unified system.
The result: distinctive visuals that increased recognition across feeds while making production faster and more scalable for ongoing content.
Social Media
